Heb ff stiekem met je mee gekeken..., maar er is geen zoeken aan in de Radarbestanden.......!!
Maar.... hier heb je het nog een keertje......
Zeg maar weer dat ik het uit mijn duim zuig....
Wanneer leer je het nu eens af tegen feiten te knokken??
PRELIMINARY STATEMENT
All but a few of the regular¬line products sold under the Amway name are manufactured by Amway or its subsidiary, Nutrilite Products, Inc. (Van Andel, Tr. 1805)
Amway's plant and equipment are modern and efficient. (RX 68 to RX 277)
Amway follows recognized industry standards of good manufacturing practice. (RPF 90)
It has a substantial research and development operation and expends generally as much per sales dollar as larger competitors in the personal care products field. (RPF 86)
186.
Amway's products have very high consumer acceptance. A market study in the record shows
that of 37 brands of laundry detergent, Amway's product, with only a very small market share and no national advertising, was third in brand loyalty. (Cady, Tr. 5823) Amway's dishwashing liquid soap led all 16 brands surveyed in consumer acceptance. (Cady, Tr. 5819¬22)
In each of the markets for automatic dishwasher detergents, detergents for fine clothing, bleaches, rug cleaners, and laundry additives, Amway's products were second in brand loyalty. (Cady, Tr. 5822)
Professor Cady, a marketing specialist from the Harvard Graduate School of Business Administration, testified that (Tr. 5823):
What this means overall is
that consumers are obviously well served by the products that Amway supplies them with. In fact, they are so well¬served, in the face of a large number of available substitutes,
they purchase Amway products to a degree which is almost unknown to other brands in the market. [72] Amway has achieved this consumer acceptance for its products while having no more than 1.7% of any market in which it competes (RX 406) and
while spending a total of about two million dollars for advertising and sales promotion for the years 1972 through 1975, while its top five competitors were spending about 2.3 billion dollars for that purpose. (RX 410 to RX 413)
187. Amway, through its distributors, provides services to consumers not readily available when products are purchased at a retail store. Amway has a 100% money¬back guarantee which permits a customer who is not satisfied with an Amway product to return it with the choice of replacement, repair, credit, or refund of full purchase price (RPF 93, 94, 98)
CONCLUSIONS
The Amway Sales and Marketing Plan is not a pyramid plan. In less than 20 years, the respondents have built a substantial manufacturing company and an efficient distribution system, which
has brought new products into the market, notably into the highly oligopolistic soap and detergents market. Consumers are benefited by this new source of supply, and
have responded by remarkable brand loyalty to Amway products. (Finding 186) The vertical restraints by which Amway has achieved this entry¬¬avoiding conventional retailing through grocery stores by direct selling¬¬are reasonable.
One of the reasons for this rapid growth is that Amway's products have very high consumer acceptance. A marketing specialist called to testify at the hearings stated that Amway's laundry detergent, which has a very small market share and no national advertising, ranks third out of thirty¬seven brands in brand loyalty. Other Amway products, including its automatic dishwasher detergent, detergent for fine clothing, bleach, rug cleaner, and laundry additives, each rank second in brand loyalty. Amway's liquid dishwashing soap led all sixteen brands surveyed in brand loyalty. [4]
In 1970, retail prices set for most Amway catalog products were set below the prices for comparable items sold in department stores but above prices charged by discount stores. (CX 522¬Z¬ 176 to 177)
Er is niet veel veranderd.........
So be it